Maison Martin Margiela will tomorrow launch their 18th store, and the good news? It will be online! Accessible 24/7, I imagine this will be a fantastic source of inspiration, as well as a place to shop. The new site will be an inversion of their original website – everything that was black on the original will be white, and vice versa.
The fashion house has created a special edition of its iconic ‘5 zip’ leather jacket for the launch, limited to 50 mens and 50 womens (available from the online store tomorrow). It has also created a very trendy little video, which I LOVE, and is available to download HERE .
Powered by the YOOX Group, Federico Marchetti, Founder & CEO of YOOX has declared: “We are creating the most visible store in the world for the ‘most invisible designer!”.
Very true – but is this a good thing, and who for? Personally I love the design aspect of the site and the use of irony. But I am very keen to hear how wearers of the label feel about the brand being so globalised…
Read my short post about the Martin Margiela exhibition here, held at Somerset House earlier this year (includes link for more info)